What Is Behavioral Economics and What Role Will It Play in the Future of Healthcare?

​Work in the field of behavioral economics recently earned one of its leading theorists a Nobel Prize, but its use in healthcare is limited, according to a November 6, 2017, article in the New York Times. Behavioral economics looks at how psychological, social, cognitive, and emotional factors play into people's economic decisions. Experts have theorized that employing behavioral economic techniques could improve medication adherence, the article said; a 2014 Cochrane review found that the impact of medication adherence strategies overall is inconsistent.