Ask CCRM: Reviewing Marketing Materials

May 10, 2011 | Aging Services Risk, Quality, & Safety Guidance

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A Continuing Care Risk Management (CCRM) member recently asked for guidance in reviewing marketing materials. The following are some particularly important factors to consider.

Claims made in advertising copy. An advertisement that promises specific results or a particular level of clinical skill or care can spell trouble if residents experience unfavorable outcomes. Because consumers may interpret even vague remarks as a guarantee, continuing care organizations...

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